MA Graphic Design
Final Project: Ikigai Snowboards

Brief
There's no longer such a thing as a ‘typical’ snowboarder. The sport’s demographics have changed from its early days and the number of female and older participants are increasing. While many older snowboarders happily connect with current brands, there's also a niche audience where this is not the case and they feel overlooked by existing brands. To address this, I created a new, environmentally responsible snowboard brand named Ikigai.

'Ikigai' is a Japanese word meaning 'that which makes life worth living.'

For an enlarged view, just click on an image below.

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