Client
Paula Cares
Brief
To create a brand identity, business cards, promotional material, packaging and an exhibition banner for Paula Cares, a baker specialising in wedding cakes and sugar-paste flowers.
Approach
Paula Cares operated in the competitive wedding cake market, so I researched floral art nouveau motifs that conveyed a classic elegance. I aimed to create a simple design and colour palette that would look professional and stand out.
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