Following the success of's 2014 rugby activity, I developed and managed all aspects of its matchday sponsorship of the Aviva Premiership Rugby match between London Irish and Bath Rugby at the Madejski Stadium on Saturday 22 March 2015.

Primary objective
· Raise brand awareness and consideration with prospective customers around a key renewal period.
· To deliver this, I applied our branding to all stadium pitch kit: perimeter boards, corner flags, post pads, rugby balls, programme ads and poster, plus FanPic and social media activity.
· Promoted our involvement through the London Irish, Bath Rugby, Aviva Premiership and websites and social media.

Secondary objective
· Increase brand advocacy amongst existing customers.

Marketing activities included:
· Posters on 30+ sites
· Two print adverts in matchday programme

To drive fan engagement, I ran a FanPic activity, where our multi-billion pixel image covered every inch of the stadium and captured each supporter at the game. Fans then visited, tagged themselves, and shared with friends through social media.

Half-time Penalty Kick Competition
· Developed Facebook campaign to win the chance to take part in kick penalties and win £1,000 for the London Irish’s charity partners, Concern Worldwide.

Best Seats in the House Competition
· Ran a competition for one lucky customer and a guest to win the ‘The Best Seats in the House’ and watch the game from the London Irish team bench, alongside the players.

For an enlarged view, just click on an image below.

 Back page advert     
 Home advert     
 Best Seats Facebook competition     
 Facebook promo     
 Customer email header     
 Customer Services email banner     
 Penalty Kick Facebook competition