Design can help a product or service to stand out
Design isn’t superficial or all about fashion and style; ornamentation for ornamentation’s sake. Making something look good has a practical business purpose. It can catch the consumer’s eye and improve brand perception, which is important as products and services jostle for attention in mature or jaded market places. Design is important to a business’s competitive advantage.
Design enhances brand perception
In an uncertain economic climate, design is an effective way at getting people to buy a product. It can help businesses convince consumers that their products and services are worth investing in.
Design can also help justify price increases. As prices for raw materials continue to rise, businesses are hard-pressed to justify the necessary price increases of the goods they sell - especially at a time when unemployment is also rising. Good design could prove crucial in communicating the message that a brand is worth the extra money.
Most marketing managers agree that good design improves brand and quality perception, which in turn increases revenues and profits. Design can help in the battle to win or retain customers. In today's markets, there is nothing more important than that.
Design improves the customer experience
Investment in good design is effective at improving the overall customer experience and boosting sales.
Good design = simplicity.
Busy, time-constrained consumers don't want to take time to figure products out or find you in a crowded marketplace. A good design strategy will enhance the customer experience across all touchpoints.