Client
Dimsum
Brief
To create a set of e-cards for Dimsum, a website that serves the British Chinese community. The cards were available for download at www.dimsum.co.uk as part of the 2007 Chinese New Year celebrations.
Approach
I liaised with the client and felt it would be appropriate to put a twist on the images traditionally used in Chinese New Year cards, in order to better reflect Dimsum’s modern aesthetic and British Chinese values.
I took photographs that captured symbols or images associated with the New Year or represented good luck and cheer - closely cropped shots of red lanterns, the number 8, gold and red colours.
To view the e-cards, please click on an image below.
